Rich Goidel
Managing Director
Rich is a multi-dimensional brand and user experience expert. He bridges the gaps between go-to-market strategy, experience design and technical development, bringing a wealth of practical knowledge to the table and a proven track record of excellence.
Rich's 28 years of experience in marketing touch almost every area of the business, including online and broadcast production, creative execution and digital development. He's held titles as diverse as Interactive Director, Technical Director, Creative Director, User Experience Designer, Information Architect, Brand Strategist, Account Director and Project Manager.
Rich began his career as a professional music composer/producer, tappinging into listener's emotions to connect them with the essential meaning of brands like the Coca-Cola Corporation, The Marines, Time-Life, Save the Children and Turner Broadcasting.
Rich is both process-driven and highly intuitive, with a creative spirit and a drive for excellence that embody the core principles of Dangerous Kitchen.
Clients:
Atlanta Magazine, BellSouth, CNN, The Fair Housing Institute, GE Power Systems, The
Georgia Lottery, IBM, The Internal Revenue Service, McKesson, Mercedes-Benz Financial,
Microsoft, Nortel Networks, Safeco Insurance, UPS, The Weather Channel
Alan Deeter
Strategy Director
In his 20 year career, Alan has helped more than 60 companies attain category leadership by building meaningful brand relationships with their customers. His work spans the gamut from consumer products to Information Technology to heavy industry. He's earned a reputation for maximizing his clients' ROI by ensuring they focus on the strategies and actions that will most effectively achieve business goals.
One of the most experienced brand strategists working today, Alan has helped create many recognizable brands from scratch, including Match.com, NetBank, and BlumLux, and also position numerous other companies for acquisition or IPO, including IQ Software and Xcellenet/Sybase.
Alan's early work as a planner taught him to understand markets, categories and products from the point-of-view of consumer needs, motivations and behaviors. This construct continues to inform his endeavors in product strategy, category positioning and brand development for Dangerous Kitchen's clients.
Clients
Arthur Andersen, Checkfree eCommerce Solutions, ChoicePoint Credential Verĩcation,
Conoco Phillips, Dell, Documentum Trusted Content Management, Emory University Hospital,
Halliburton, Hewlett-Packard, McKesson Healthcare Management Software, Microsoft Enterprise Software, The Scooter Store
